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  • Focus on local
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  • Customized packaging
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NNZ launches unique new apple packaging!

Data: 11 novembre 2014

Packaging multinational NNZ has developed a unique packaging for apples in partnership with Schut Systems[1]and Pillopak[2]. The design takes the form of a corrugated cardboard tray consisting of two or four identical compartments. Each of the compartments can contain one apple and the tray as a whole is built in such a way that the apples are optimally protected against the damage to which they are especially prone. A second advantage of this packaging concept is the printing surface which is ideal for branding and marketing purposes.

Additionally recent research has shown that the new tray has a favourable effect on consumer appreciation. This applies both to the product (apple) and the product category (fruit). This study has shown that the design - convenient and attractive - can stimulate impulse buying.

For the market launch of the new packaging NNZ has entered into a partnership with an apple packer that supplies the retail sector. As a result of this partnership the 4-article tray will be on the shelves this month.

NNZ will also be shining a spotlight on the packaging during Interpoma in Bolzano, Italy. Interpoma is regarded as being one of the world's most prestigious apple trade fairs.


[1] Schut Systems supplies and specialises in packaging machines.

[2] Pillopak supplies and specialises in lightweight packaging  made of corrugated board.

A proposito di NNZ

NNZ è un’ azienda multinazionale di proprietà e gestione dalla famiglia Boot fin dal 1922 .
I suoi dipendenti contribuiscono ad offrire soluzioni per l’imballaggio ai propri clienti che operano nel settore agricolo e industriale .
Nel 1922 NNZ iniziò la sua attività commerciale nel campo dei sacchi in juta a Pakhuis Libau - Groningen (Olanda) e fu l’inizio del percorso di una un’azienda di famiglia con ambizioni internazionali.
Oggi, NNZ è cresciuta ed è diventata un’organizzazione con più di 250 dipendenti a disposizione dei clienti nei vari uffici siti in Austria, Benelux, Canada, Danimarca, Norvegia, Germania, Italia, Polonia, Lettonia, Lituania, Estonia, Sud Africa, Regno Unito e USA .
NNZ coopera con partners in altri 40 paesi ed è in grado di fornire soluzioni per l’imballaggio a clienti in tutto il mondo .